“I am the person you need to impress right now.”
–Peggy Olson, Mad Men
Our Capabilities
Research & Insights
Want to know what women really think of your messaging, ads, ideas or brand? Our research team has a diverse global network of female respondents at the ready to provide eye-opening insights and answer questions you didn’t even know you had.
- Culture & Trend Reports
- Ethnographic Videos
- In Depth Interviews
Creative Consultancy & Brand Strategy
We’re inside her head and know how to speak in a way that moves her. Our award-winning strategists and creatives deliver ground-up brand building, rebrands and strategic storytelling for advertising, marketing and entertainment campaigns.
- Brand Planning & Identity
- 360 Campaign Strategy
- Brand Voice and Messaging
- Creative Direction
- Ad Campaigns
Content Studio
More experienced than an in-house production team or agency, faster & more cost effective than a commercial film company, our roster of female directors, photographers, multi-media designers and creators have the technical expertise to flawlessly execute your concept, ensuring it is high quality and highly engaging.
- TVCs
- Social Media Content
- Branded Content
- Stills, GIFs & Graphics
Social Media
It’s a fact: women dominate social sharing and online content creation. Our female social team develops and executes daily content and meaningful social strategies that better communicate your brand culture across all your female focused channels. We don’t just reach women, we turn them into followers and fans.
- Content & Strategy
- Plans
- Analytics
- Scheduling & Posting
- Community Building
Digital Advertising
To stand out in cluttered inboxes and on the web, you need to know what piques her interest and makes her click ‘buy’ or ‘delete’. We use insights, intuition and experience to craft digital marketing that resonates with female Millennials, GenX and Boomers, winning both her heart and her wallet.
- Email marketing
- Digital video ads
- Branded web content
- Text campaigns
Media
Our crack team of media planners, strategists and buyers deliver real time results, working daily to refine, retarget and convert your audience. Through a strategic mix of organic reach, paid media and partnerships with established female influencers, we have the distribution arm to effectively reach women where they live.
- Media Planning
- Media Buying
- Influencer Campaigns